Today at GraphExpo in Chicago, Vizibility announced that we’re giving away free NFC Mobile Wallet Cards to the first 150,000 people who order business cards from MOO.com or Vistaprint at www.vizibility.com. We’re excited about this promotion for two reasons.
First, we think it’s a fitting way to congratulate MOO.com for their strategic entry into mobile business cards with their recent acquisition of Flavors.me and announcement of an NFC business card product to be released in 2013. Richard Moross, CEO and Founder of MOO.com, said in a press statement that “As we look to the future of personal and professional identity, MOO.com is excited about building closer ties between print and the web – helping better-connect customers’ virtual and physical worlds through smart objects and online identities.” MOO.com printed 50 million business cards in 2011 and is expecting this to grow to nearly 100 million in 2012. As one of world’s fastest-growing online printers, other printers have taken notice and are starting to think about how they’re going to stay competitive and relevant in a connected world.
That brings me to the second reason why we’re so excited…and why we made our announcement at GraphExpo. We are deliberately offering NFC Mobile Wallet Cards to the customers of multiple printers to make the point that any printer can offer rich mobile business cards right now with Vizibility’s mobile identity platform. In addition to affiliate integrations with Vistaprint and MOO.com, high end printers like ALL-STATE LEGAL are winning more business because they now offer a complete integrated solution.
Besides the more futuristic NFC technology, Vizibility also supports more mainstream QR codes and soon, Apple Passbook. With QR codes, printers enjoy more printing business when business cards get reprinted with the code. Vizibility can also deliver 50%-100% uplift on that business card order with the purchase of mobile business card metrics. The printer’s Vizibility revenue is also new recurring revenue, as the QR code effectively electrifies the business card with a useful, hosted service.
Now, printers have been printing QR codes for their customers for years. The reality, however, is that the code itself is meaningless. So is NFC for that matter. These are just ‘digital bridging’ technologies to get you from one place (usually paper) to someplace else (usually online). Customers typically have to have their own destination for the QR code to point to. MOO.com is continuing this tradition with their NFC offering. Their NFC business cards come unlocked requiring users to program the cards to point wherever the user wants. This approach is fine for the sliver of early adopters who understand that these ‘digital bridges’ must deliver a mobile experience and who have the expertise (or patience) to create one. But this approach does not scale for the rest of us…or for organizations that want to offer mobile business cards for several, several dozen, several hundred or even several thousand people. Vizibility’s platform solves this problem.
Not to put too fine a point on it, according to recent data from Google, not having a mobile-friendly site may help your competitors while hurting your own reputation:
61% of users said that if they didn’t find what they were looking for right away on a mobile site, they’d quickly leave
50% of people said that even if they like a business, they will use them less often if the website isn’t mobile-friendly
48% of users say they feel frustrated and annoyed when they get to a site that’s not mobile-friendly
52% of users said that a bad mobile experience made them less likely to engage with a company
Vizibility is the leader when it comes to helping people package and share their online identities using rich solutions like mobile business cards. Mobile business cards can build credibility quickly by delivering a powerful, accurate and lasting first impression. We’re excited to be democratizing access to cutting edge mobile business card technology by putting it in the hands of any printer and web-to-print provider which wants to offer it to their customers. While large printers may be investing 12%-15% of revenue into R&D, most printers don’t have that luxury. Now they have one less thing to worry about and one more thing that can help strengthen customer relationships while setting them apart from the competition.
Chief Executive Officer