The Do’s & Don’ts of Online Job Seeking

Job seeking is a difficult process, no matter how experienced you are. However, we now live in a “Google society,” meaning many things we do are conducted through search engines. So, it’s important that when looking for a career, you keep some things in mind as you go through the process. Here are a few pointers:

DO look for jobs online (to a point).

Many job listings are only found online, so it’s a good idea to do your research on the Web before you contact an organization. Check out company website, browse Twitter, use LinkedIn job listings, etc. However, this shouldn’t be your only tactic. Why? Well, by only looking for jobs online, you limit yourself to one resource and one stage on the job hunt. Expand your search by looking at other options like networking, interning, volunteering, etc.

DON’T think you won’t be researched.

With more employers looking at the background of candidates online, it’s important you remember that more times than not, you will be researched on the Web. Think about it: why would a hiring manager look over this crucial tactic, knowing full well that most people lead their lives online? With this in mind, clean up your social networks so your reputation won’t have to be questioned. Further, it’s a good idea to address you are looking for a job on your social networks, use similar biographies, be professional, etc., so employers can align the “online” you with the “real” you.

DO take care of your personal brand.

Your online brand is important. After all, it may be the only indicator an employer has of who you are, especially if they’ve never met you before. With this in mind, think about taking care of your personal brand online. How? Update your networks often, create a Vizibility SearchMe Button and link, show your personality, post industry related information, blog as much as you can, interact with your followers, etc. The more you do, the more information an employer has to make a sound decision.

DON’T end up with stale social networks.

Many of us lead extremely busy lives. Understandably, it can be hard to keep up with every social network out there. However, if you are a job seeker, all of your information needs to be up-to-date, especially your online platforms. So, if you have a Twitter account linked on your website that hasn’t been updated in five months, it doesn’t exactly bode well for you. Why? If you can’t update something as simple as a Twitter account, who’s to say you won’t transfer this attitude to a potential job? Don’t let an employer think twice about your character based on your social networks. Update them often and provide quality information to your audience.

What are your do’s and don’ts of job seeking?

Adrian Maynard is Vizibility’s director of marketing. He has more than 20 years of experience in marketing, many of those years in the technology industry. Find Adrian in Google at

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