Vizibility is teaming up with Lawyers.com and Martindale-Hubbell to jointly conduct a survey on the use of social media tools in legal marketing.
The new study targets the membership of the Legal Marketing Association, attorneys and marketing professionals at law firms nationwide. The purpose is to reveal the extent to which legal marketers currently use social media to build their brands online and attract new clients. It will also explore:
- Participants’ future plans to incorporate social media elements into their marketing campaigns
- The types of tools they plan to use
- How they measure campaign effectiveness
- Social media policies
To encourage widespread participation among busy professionals, the survey is brief – fewer than 10 questions – and takes only a few moments to complete.
“Social media are important elements in legal business development and law firm marketing initiatives,” said Larry Bodine, (http://vizibility.com/larrybodine) Editor-in-Chief of Lawyers.com and Martindale.com. “We’re looking forward to assisting attorneys and law firm marketers in improving their results by applying the lessons learned from this survey.”
The survey is open now and will close on November 18th. Survey participants who provide their contact information will be offered a first look at the findings. Vizibility plans to follow up with a webinar to review the results and recommend best practices to maximize social media impact.
“We know the use of social media marketing by lawyers is growing, but there’s not much information available on the specific tools attorneys use, what they hope to gain and how they measure ROI,” said Vizibility founder and Chief Executive Officer James Alexander (http://vizibility.com/james). “We hope this survey sheds additional light on a phenomenon that is mostly understood anecdotally today.”
Lawyers.com, a LexisNexis® service at www.lawyers.com, is the leading legal destination on the Web, receiving 2.5 million visitors per month. It provides consumers and small business professionals the information they need to learn about specific legal issues, understand their legal options, and find the right lawyer for their needs. Martindale.com provides a free database of more than one million attorneys and law firms nationwide and helps site visitors make a fast, informed decision when researching legal matters and choosing a lawyer. Get the latest legal news for consumers at www.lawyers.com/our-blog.
About Vizibility Inc.
Vizibility Inc. (www.vizibility.com) delivers the world’s first online identity management platform for individuals and professional services firms. The Vizibility platform is being integrated into websites and businesses where it enables their users to curate, organize and share individual online identities via SearchMeTM buttons, links and QR codes. U.S. Patents 7,831,609 and 7,987,173. Other patents pending. Find us in Google at http://vizibility.com/news.