In addition to providing quality content and staying active, there’s another tool you can use to improve your overall visibility: tags.
Tags on your blog posts or articles are similar to keywords in the sense that they help the author and reader find what they are looking for. According to a ProBlogger article, they can even replace searching. Though it may be difficult to tag every single post when you’re not used to the process, tags can be seen as an asset. Why?
Stay organized. Even if you think you are an organized person, things can quickly get out of hand, especially when it comes to years and years worth of blog posts, articles, videos, and pictures. Tags are a fantastic way to keep your posts neat and tidy. You can also create things like tag clouds, which according to HubSpot are a “visual depiction of user-generated tags, or simply the word content of a site, typically used to describe the content of websites.” Tag clouds give that added layer of organization, as well as easy navigation, for yourself and the reader.
Get found. Perhaps the most effective usage of tags is their ability to enhance your search results. For example, if you have a vegetarian-friendly blog and you are continuously posting recipes, you will up the chances of someone finding you through a search engine if you tag your posts appropriately. Research some beginner SEO tips to find out what your audience is searching, then tag your posts accordingly. This way, you not only stay organized, but also get found.
Promote yourself. Say you have a big event for your company. You may have plans to blog through the entire operation, or at least post a few times. Tags are a great way to keep the reader informed on a specific topic, especially one that is happening in that moment. Further, using tags as a promotional tool can get the reader informed beforehand. So, if they find out about an event months prior, they can use the tagging feature on your blog to search for it quickly and easily before, during, and after.
Why else are tags important?
Adrian Maynard is Vizibility’s director of marketing. He has more than 20 years of experience in marketing, many of those years in the technology industry. Find Adrian in Google at vizibility.com/adrian.