Square deal: After many false starts, QR codes are finally taking off

Share this

(Via The Economist) CEREAL boxes are, by and large, poor works of literature. Yet many people sit at breakfast reading them over and over again. Last year Kellogg’s realised it could make its packets more entertaining—and guessed that people also had their phones to hand (anything beats talking to the family). The cornflake-maker put 2D codes, better known as QR (for quick response) codes, on its Crunchy Nut boxes in America. When scanned, these took cereal-munchers to a video of dawn in, say, Washington state. The idea was to push cereal as an all-day snack: “It’s morning somewhere.”

Read the full article.

This entry was posted in People Search, Social Media and tagged , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>