Facebook is one of the most popular social networking tools on the web, skyrocketing in popularity just months after its creation. Clocking in at over 500 million active users, Facebook is clearly the social media platform to be on if you want to connect with the most people. However, how do you show off your skills in such a saturated market?
Use the new questions tool. The latest tool unveiled by Facebook is Questions, an application that allows users to ask their network questions and poll their responses. Questions can be used to find out what movie your audience is going to see this weekend, or it can help you find out data that’s obviously more beneficial to your career.
For example, say you are taking time off from working. You could poll your friends to see what they have done during a break to benefit their professional lives and how to translate that into a new job. Or, you could see if friends know if anyone is hiring. Questions has options to let users input their own responses, which gives your audience room to supply more constructive answers.
Take advantage of tagged photos. Facebook is notorious for changing its look. Though it’s caused problems in the past, the new tagged photos option allows users to pick their top five tagged photos and display them on the top of their profile or page.
However, how can this help you show off your social media skills? By advertising your job search, your skills, your cause or any other kind of promotion. Many people have tagged themselves in a string of five consecutive photos or images to either spell out what they want, advocate action, or to advertise their personal goals. Facebook photos don’t always have to be lewd and controversial. Use this new tool to your advantage and stand out from your peers.
Use it for good. Facebook doesn’t have to be just about tagging party photos, posting senseless YouTube videos, or bashing a celebrity. Facebook can be so much more if you let it be. Use this social network for good instead of feeding into its stereotypes.
For example, a different way to build your personal brand is to make your profile into a Facebook Page. When you make the switch, “your profile pictures will be transferred, and all of your friends will be automatically added as people who like your Page,” so you will already have a solid user base. This strategy is especially useful if you would like to have a large brand presence on Facebook, which many thought leaders have.
Another tactic you can implement is promoting your page or your job search through Facebook Advertising. Since it’s relatively cheap and targets specific audiences really well, you could essentially connect with whoever you want to by just creating a short advertisement. Not only will you promote yourself or your cause, you will also gain attention, followers, or even a job because you went one step further.
How do you show off your Facebook skills?
Adrian Maynard is Vizibility’s director of marketing. He has more than 20 years of experience in marketing, many of those years in the technology industry. Find Adrian in Google at vizibility.com/adrian.