So, you’ve got the content, you’ve created ironclad privacy settings, and you’ve made sure to create a flowing online brand. Now, all you need is the icing on the cake: search engine optimization (SEO).
According to HubSpot, SEO is “the process of improving the volume or quality of traffic to a website from search engines via unpaid or organic search traffic.” SEO is a proactive strategy; you need to configure your online platforms beforehand in order to create a better search. How do you do this?
Google yourself. The first step to effective SEO is to see where you stand. If your content or name is unique, there is a chance you may turn up on the first page of a Google search. More often than not, though, you will be buried on page five or six. Why is this important? Think about it: Say you are conducting a search on the best shoes for runners. You tend to trust the information on page one or two, but start to question the content on page three onward. You want to be listed on those first few pages because this will lead to a better chance of people actually noticing and visiting your site.
Keyword research. Search engines love keywords. According to the Free Beginners Guide from SEOmoz, “With keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are already actively seeking.” What keywords are best for you? First, make sure you know who your audience is and what they are searching. Next, use tools like Google Adwords to research keyword rankings. If you are in the beginning stages of your blog or website, it may be a good idea to use keywords in your posts that don’t have a high ranking. Why? The level of competition on the web is so excessive that even if you do use popular keywords, your chances of being found are slim. More established sites will be found first. Using lower-ranking keywords will help you stand out.
Change titles. According to David Olson, your title tags are “the most important on-page factor of all in the SEO world.” One of the reasons this is the case is because search engines will pick up the words in your page titles when people perform a search. Once you’ve set up some sort of SEO package on your blog, you should configure your settings to reflect an optimized search. Olson suggests that your title tags should reflect what your site is about, but should also have some keywords. For example, even if your blog post is title “3 Effective Tips for New Runners,” it doesn’t have to be the same SEO title. Changing it to “New Runner Tips,” is a more search-efficient title for your blog post because it’s simple and to the point.
What are some other SEO tips for beginners?
Adrian Maynard is Vizibility’s director of marketing. He has more than 20 years of experience in marketing, many of those years in the technology industry. Find Adrian in Google at vizibility.com/adrian.