Quick Response Codes: A Marketing Tool for Accounting Firms

The CPA Journal, August 2012
By James Alexander

In today’s technological world, it is critical for businesses to have an online mobile presence that contacts can easily access. More than 50% of online searches now begin on a mobile device. Approximately 500 million Facebook users have used mobile devices to access their pages. Professional networking site LinkedIn has reported that nearly one quarter of its unique visitors in a recent three-month period accessed the site from a mobile device. Yet mot accounting firms don’t have mobile-optimized websites, even though a weak or nonexistent mobile presence can cost an accounting firm business.

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