QR Codes Most-Used Mobile Channel For Engaging Customers

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1 in 2 company marketers say they are using QR codes to encourage their customers to interact with their brand, per results from an Econsultancy survey released in June 2012, in partnership with Responsys. QR code usage by these respondents surpasses other mobile channels, including creation of applications (35%), mobile commerce (29%) and mobile optimized emails (29%).Roughly one-quarter are using SMS marketing, while less than 1 in 5 are employing location-based marketing. Just 7% have turned to MMS and 2% to NFC.

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