For the third year in a row we have reviewed the websites of the 350 largest law firms (using the NLJ 350). Even though 2015 continues a positive trend, 53% of the top law firms still do not have a mobile-friendly website.
For law firms, mobile devices generate one-third of the website traffic reported by FindLaw customers. But this growing issue is foreshadowed by mainstream browsing which skews 50% higher than that. According to a February 2015 IBM Digital Analytics Benchmark survey, mobile traffic accounted for 46.5% of all online traffic. Even if you don’t have a lot of traffic from mobile devices today…you will.
The fact that less than half of top law firms have a website optimized for mobile devices is great news for firms that do. Law firms and other professional services organizations that deliver the right experience to the right device are sending the message that they are technically savvy and are connecting with a new generation of clients. They’re not only making it easier to win new business, but they may also be making it easier to recruit.
Surprise Missing Feature – vCard Download
Making it easy for your site visitors to save the contact information for your professionals is a key function for any law firm website. That is typically done via a downloadable vCard, the standard file format for electronic business cards.
Almost all (98%) of the NLJ 350 websites offer a vCard download from the bio pages on their desktop website, but only 21% offer the vCard download on their mobile sites. We were surprised by this finding as arguably it’s just as important, if not more so, to put the vCard on your mobile site so that site visitors can contact your professionals immediately.
Get the Full List
To see the full list of NLJ 350 firms which have mobile sites, including those with and without mobile vCard downloads, email us.