By now, the importance of your search results should be common knowledge. However, have you ever thought about your actual placement in those results? According to a study featured in the New York Times, “34 percent of Google’s traffic went to the No.1 result, about twice the percentage that went to No. 2.”
Sound surprising? It shouldn’t be. The fact of the matter is that, the higher you are ranked in a Google search, the more trusted you are. So, if you are hidden on page four or five, there’s very little chance that you will be found, or seen as genuine. How can you fix this?
Own your content. According to the article, if you own a website, your ranking will improve significantly. So, instead of hosting your blog on WordPress, why not shell out a few dollars for a custom domain? This improves your overall web experience because you no longer have to rely on a parent site. It should also go without saying that it looks rather credible to have your own web address (not to mention a higher ranking).
Use SEO. Search engine optimization, or SEO, is one of the most proactive strategies you can use when building your overall web awareness. By switching up your page titles, using keywords, and knowing who your audience is, you can improve your Google ranking tremendously. Again, SEO will only be effective if you use it proactively and it’s not a complicated tool once you’ve got the basics down.
Use Vizibility. Vizibility improves your overall search results because they are compiled by you. So, when someone clicks on your custom SearchMe Button and Link, they don’t find you on page four or page five. They find your top five results all in one search, which also avoids mistaken identity and cases of cyber twins.
Further, unlike the companies in the article, Vizibility is not “gaming” the system — the results are in fact authentic. You are just elevating the most accurate search results for the particular position you are seeking. For Vizibility to be successful, it has to be trusted by searchers. Therefore, Vizibility isn’t about only showing the good information. It’s about surfacing the correct information.
What other ways can someone improve their search rank?
Adrian Maynard is Vizibility’s director of marketing. He has more than 20 years of experience in marketing, many of those years in the technology industry. Find Adrian in Google at vizibility.com/adrian.