By the time you notice you need to create and maintain a personal brand, it may take years to reach a level that people deem respectable. So, it’s important to think about your personal brand as early as possible, even if you’re only in high school or college. Remember, the earlier you get started, the sooner you will get noticed–or even become a thought leader!
Here are three ways you can get started:
Think about a niche. Even if you’re not sure what you want to do in the future, you are probably aware of certain interests or industries that appeal to you. In order to build a personal brand, you must pinpoint an area and build on it. Why? Well, take a look at popular blogs or websites. Content isn’t all over the place; each has a specific niche or focus. Once you’ve targeted an area that you feel you will succeed in (and won’t bore you), you should be able to create quality content around it.
Start a blog. What’s the easiest way to start brand building? Blogging, of course! It takes relatively little effort to blog two or three times per week, and you can quickly create pages of original content. Blogging doesn’t have to be just paragraphs of words, either. You could video blog, post pictures, or even link to posts/articles that interest you. The important thing to remember when building a brand through blogging is to not only be consistent, but also to create content people will want to read. Don’t just post for the sake of posting.
Create connections. Even if you’re in high school or college, it’s never too early to start creating connections. Share the content you’ve created through traditional networking, such as events or professional organizations, or through new forms of networking, like social media. Also remember that, in order to create powerful connections, you should also do something for the people with whom you are trying to network. In other words, give them a reason (other than good content) to pay attention to you. The more people who know who you are, the bigger your personal brand will become.
How else can high school and college students build their personal brand?
Adrian Maynard is Vizibility’s director of marketing. He has more than 20 years of experience in marketing, many of those years in the technology industry. Find Adrian in Google at vizibility.com/adrian.