Want to control what’s being displayed when you’re “Googled”?
Here are a few ways to manage your search results:
Integrate Social Media
Social media channels—such as LinkedIn, Twitter, and Facebook—tend to rank very high in search engines. By integrating social media in your job search plan, you can benefit from this increased exposure.
But is it the right exposure?
With a Vizibility SearchMe™ button for Google, for example, users are in control of what search results others see first – making a strong impression. Don’t want your Facebook page to come up first? No problem!
Search Engine Optimization (SEO)
What is SEO? According to Wikipedia, it is the “process of improving the visibility of a website or a web page in search engines via the ‘natural’ or un-paid (‘organic’ or ‘algorithmic’) search results.” In other words, there are certain tactics you can employ that will increase your chances of moving to the first page of search results—definitely a good thing when you want to be found!
If you provide ongoing care and nourishment, SEO efforts will definitely pay off. However, SEO can be high maintenance. Again using Vizibility as an example, the service will alert you when search results change so anyone can find you on the first try. How? By setting up your “Top 5 Favorites,” and using the Vizibility Twitter and Facebook connect tools, you can create an optimized page with regular inbound links that will automatically improve your personal SEO.
Search Engine Marketing (SEM)
Paying for a placement on a search engine guarantees a spot, but it doesn’t guarantee a visitor. While SEM has worked for some people (have you heard of The Google Job Experiment?), you really have to know what you’re doing in order to be effective.
Many web users—including your potential next boss—consider online advertising intrusive and banner ads annoying, and it’s not so easy or cheap for an individual. Vizibility has a clever way to get your personal brand noticed — buy your name. Perhaps most importantly, we do it for you! You’re able to put yourself at the top of the results every time, providing hiring managers with the right results at the right time.
How do you currently manage search engine results for your name?
If you don’t have your own Vizibility SearchMeTM link and button, you should go to www.vizibility.com and discover you current online visibility. It is easy, and you’ll get quick results. Let us know what you think!
Greg Harris is the Product Manager at Vizibility – he is part engineer, part researcher and designer. He comes up with ideas and new features that will make Vizibility more useful for online branding. He does this by talking to customers and partners to understand how they are using the product today and what they like and don’t like. Find Greg in Google at vizibility.com/greg.