You may not realize it, but the trick to getting your name out there may be more than just experience and job references. As more hiring managers, influencers, and people in general are using search engines like Google to look for potential candidates, it’s imperative that you stand out. However, how can you do this when there a million other qualified candidates? Use keywords.
According to SEOmoz, keywords are “fundamental to the search process–they are the building blocks of language and of search. In fact, the entire science of information retrieval…is based on keywords.”
To begin, follow these steps:
Know your audience. You have to know who you are targeting in order to use the right keywords in your blogs, articles, or even your resume. Will you be targeting an employer, a customer, or a specific niche? Though your online platforms are first and foremost about you, you need to realize that there are other people out there who could be interested in your work, and knowing who these people are may help you gain something you want. Further, people in different industries may perform searches in different ways, making it very important to figure out who you want to message first.
Keyword research. Once you’ve figured out who your audience is, you are ready for keyword research. Resources like Google AdWords Keyword Tool are great since they can assist you in gauging which keywords to use. AdWords allows you to specify a word, phrase, category or website to get started, then ranks the keywords in order of popularity. Note that if you are not that established or haven’t been around for a long time, it may be better to use lower ranking keywords since competition on the web is fierce. Using these lower ranking keywords will help you stand out from sites that use higher ranking ones, helping your overall visibility and reach.
Vizibility. Vizibility is a keyword resource in itself and can actually help you get found. When you are configuring our PreSearch wizard to create your SearchMe Button and Link, why not put in keywords that are relevant to you? This way, you have an even better chance at getting found because you could lead the searcher right to your SearchMe Link. Remember, the more specific you are with the PreSearch wizard, the better chance you will have at displaying applicable information about you.
Adrian Maynard is Vizibility’s director of marketing. He has more than 20 years of experience in marketing, many of those years in the technology industry. Find Adrian in Google at vizibility.com/adrian.