Category Archives: Accounting

Getting Closer to the Paperless Office

For all the talk about paperless offices, many firms continue to drown in a sea of paper. Check out this recent article from AccountingToday that talks about getting closer to a paperless office.
Three important takeaways are:

1. Document management and related applications […]

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57% of Top Accounting Firms Will Lose Website Traffic on April 21st

On April 21st, Google will officially update its search algorithm to consider mobile-friendliness as a ranking factor in Google search results. More than 50% of Google searches now originate on mobile devices. Click here to find out if Google thinks you […]

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Measuring the Relationship Between Marketing and Firm Success

Professional Services Firms with 4 Specific Features on Website Bio Pages have 39.9% Higher Average Revenue Per Partner
Last month we surveyed marketing professionals within law and accounting firms to understand how professional services marketers measure the success of their marketing […]

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Quick Response Codes: A Marketing Tool for Accounting Firms

The CPA Journal, August 2012
By James Alexander
In today’s technological world, it is critical for businesses to have an online mobile presence that contacts can easily access. More than 50% of online searches now begin on a mobile device. Approximately 500 […]

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