LinkedIn is a fantastic tool for your online presence, whether you’re looking for a job, connecting with old colleagues, or just want another platform to stand out on professionally. However, it doesn’t matter how much work you put into your profile if it can’t be found. In other words, will your LinkedIn profile vouch for you if your name is buried–especially if it’s a common one–within the site or even a search engine? Probably not.
In our technologically-savvy world, personal branding is important. Additionally, professional personal branding, particularly online branding, may be the key to your success. But, if someone can’t find you on one of the world’s most popular social networks for professionals, it won’t do you much good. Further, if you have a common name, how can an influencer correctly determine who you are?
The good news is that this is relatively easy to fix. Here are a few tips to ensure you’re getting noticed on LinkedIn:
Link to your profile everywhere. One of the best ways to ensure you’re getting noticed is to promote yourself as much as possible, especially online. So, think about linking back to your profile in as many places as you can, like your personal website, blog, business card, other online platforms, resume, cover letter, etc. After all, the more places your name is present, the better chance you have at getting noticed, common name or not.
Connect with influencers. Sometimes, it’s important to connect with people who can help you reach your goals, like influencers. One of the easiest places to do this is through social networks like LinkedIn, so it’s a good idea to connect with these influencers to help yourself get noticed on these professional platforms.
For example, say you have been targeting a specific company for your job search. By connecting with company influencers, whether they are in the organization or not, you make it easier for your personal brand to be noticed. The simplest way to do so is to use LinkedIn, where many professionals not only find candidates, but also network. So, by connecting with these influencers on LinkedIn, you make it easy for them to not only find you, but also learn more about your history, your talents, and why you’d be an asset to a particular team.
Use Vizibility. Ever wonder how you can stand out through search results? It’s a common problem, especially since we rely on search engines for research. Well, using Vizibility, the first SearchMe Button for Google, is an easy way to make it happen. By customizing your top five Google search results, Vizibility actually lets you control how you are viewed through a search engine.
So, how can this help you with LinkedIn? By including any online materials in your SearchMe Button or link, whether it be your blog, awards you’ve won, and most importantly, your LinkedIn profile, you make it simple to stand out. So, when someone looks at your resume and sees something like your SearchMe link, they can automatically know everything you want them to see, including your LinkedIn profile. Further, they can scan a Vizibility QR code and find out your information on the go through a smartphone. That way, you don’t have to worry about things like mistaken identity. Your LinkedIn profile is obviously present, leading the searcher to know more about you which can help them make a final, hopefully positive, decision.
Do you use LinkedIn to vouch for your professional brand? How?
Adrian Maynard is Vizibility’s director of marketing. He has more than 20 years of experience in marketing, many of those years in the technology industry. Find Adrian in Google at vizibility.com/adrian.