Sometimes, your perception may be the only thing people may have to go off of, especially online. No matter how many online platforms you’re involved in, blog posts you write, or people you connect with, if you don’t have a good online image, you may be losing out on opportunities such as landing a new job or client.
In order to maintain your online image, follow these tips to ensure you’re doing all you can do have a positive perception to your audience:
A positive reputation. Creating and maintaining a positive reputation can be difficult. However, if you take the right steps, it’s doesn’t have to be such a headache. Among other things, try:
- Updating your privacy settings to ensure you keep certain posts between you and your network.
- Keeping a balance between personal and professional. For instance, try to post blogs and articles from your industry in addition to talking about things like your new favorite movie. Just be sure to keep everything PG.
- Using Vizibility, the first SearchMe Button for Google. Vizibility allows users to customize their top five Google search results, hosting them in free and permanent search me buttons, links and QR codes, which can be placed on most online and offline materials.
Remember, it takes a while to build up a good reputation and only seconds to bring it down. Be sure to maintain it appropriately.
Presence on popular platforms. Let’s be honest: you need to be active on popular social networking platforms if you want to be noticed these days. Why? Well, since we live in a Google society, meaning that many people and businesses are going to be searched online, you should think about having a presence on the more popular platforms so you have the best chances at getting found.
For example, if you meet someone at a networking event and you’re interested in what they have to say, you look them up on Facebook or Twitter, right? Maybe even Google+? It’s vital to have not only a presence on these sites, but also to have an active presence. Update your networks, post relevant information, and interact with your followers. That way, your platforms and your image will consistently be in check.
A complete LinkedIn profile. LinkedIn is a different kind of online platform. It shows your professional side, like your work history, recommendations, expertise, industry, and more—which is why completing and maintaining your LinkedIn profile is pretty important for your online image. It highlights the parts of you that matter to clients, employers, candidates, and other potential connections. Complete your profile in full and list any achievements that would help you stand out in the eyes of the searcher – your online image will only benefit from it.
Good relationships. What is your online image without out good relationships and testimonials from people who can back it up? After all, a lot of your image comes from what other people have to say. Think about building these kinds of relationships online, like participating in Twitter chats, answering Facebook questions, commenting on blogs, and engaging in conversation with other professionals. Essentially, try to start a conversation that will lead into something more meaningful. That way, when you need a reference, referral, or something similar, you won’t have to scramble to find one.
Adrian Maynard is Vizibility’s director of marketing. He has more than 20 years of experience in marketing, many of those years in the technology industry. Find Adrian in Google at vizibility.com/adrian.