Are You Mobile Friendly or a Mobile Frenemy?
In 2012, smartphones and tablets out-shipped PCs by 2-to-1. People are using mobile devices more frequently to research professional services. Companies without a mobile experience drive 61% of their mobile traffic to their competitors.
However, people use different devices for different reasons. Simply porting an experience originally designed for a PC to a smartphone can make it more mobile-frenemy than mobile-friendly. According to Google, 57% of visitors won’t recommend a business with a poorly designed mobile experience. A device specific approach to content and functionality is critical to consider.
Webinar: 13 Stats and 5 Tips You Can Use Immediately to Justify, Plan and Deliver a “Mobile First” Experience
To help understand the positive economic impact of an effective mobile strategy, Vizibility has compiled 13 definitive metrics that are shaping mobile strategies of the world’s most successful companies. The stats are available as an infographic below.
Larry Bodine, Editor-in-Chief of Lawyers.com from LexisNexis® Martindale-Hubbell®, is joining Vizibility CEO James Alexander to host a webinar on Wednesday, February 20 at 12pm EST, to discuss these findings and offer 5 immediately actionable tips you can use now as part of justifying, developing and executing your mobile strategy. Register to attend the webinar.
This infographic may be republished using the following attribution: “Infographic courtesy of Vizibility Inc.”
Infographic Sources (some links may no longer work due to post age)
Stat 1: ZDNet
Stat 2: Google/Ipsos
Stat 3: Localeze/15miles Fifth Annual comScore Local Search Usage Study
Stat 4: comScore 2012
Stat 5: The Research Intelligence Group (TRiG), March 2012
Stat 6: Google
Stat 7: Karim Temsamani at IABALM 2012 via IAB
Stat 8: Google; Harris Poll
Stat 9: Sterling Brands and SmithGeiger study 2012; Vizibility
Stat 10: ClickZ, 2012
Stat 11: The Mobile Playbook
Stat 12: Vizibility
Stat 13: Vizibility; Nielsen Norman Group