Getting Closer to the Paperless Office

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For all the talk about paperless offices, many firms continue to drown in a sea of paper. Check out this recent article from AccountingToday that talks about getting closer to a paperless office.

Three important takeaways are:

  1. 1. Document management and related applications can offer any size firm a less paper-intensive office.
  2. 2. Metadata is probably the most important component of a file or document management application. Metadata can consist of the file’s author, the original creation date, last accessed date, the version number and more.
  3. 3. Going paperless is not just for you; consider your clients and prospects and their needs.

Don’t Forget Your Business Cards

While considering the needs of your clients and prospects, think about how many of your printed business cards get thrown away before being added to someone’s contact list. What if you could make it easier to accurately transfer your contact information without wasting any paper?

As the leading provider of mobile business cards to professional services firms, Vizibility offers an affordable, robust, paperless business card solution. You can see it for yourself by viewing a sample mobile business card at We also have a brief, two minute introductory video to help you quickly judge if Vizibility’s mobile solution can help your firm.

Email to arrange a brief 10-15 minute demo.

Posted in Accounting, Business Cards, Mobile, Mobile Business Card | Leave a comment

57% of Top Accounting Firms Will Lose Website Traffic on April 21st

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train-tracksOn April 21st, Google will officially update its search algorithm to consider mobile-friendliness as a ranking factor in Google search results. More than 50% of Google searches now originate on mobile devices. Click here to find out if Google thinks you have a mobile friendly website.

57% of Top Accounting Firms Should Expect to See a Decrease in Mobile Traffic After April

For the third year in a row we have reviewed the websites of the 100 largest accounting firms (using the Top 100). Even though 2015 continues a positive trend, 57% of the top accounting firms still do not have a mobile-friendly website. Email us at to get the full list of top 100 accounting firms which have mobile sites.

Don’t Let Mobile Savvy Competitors Steal Your Leads

As the leading provider of mobile business cards to professional services firms, our customers have asked us for an affordable, robust and quick-to-implement mobile website solution that will help them meet this Google deadline. Contact us at if you’d like to learn more about joining our pilot group. In most cases, you can have a mobile website up and running in just a couple of days.

Posted in Accounting, Google, Mobile, Mobile Business Card, Vizibility News | Leave a comment

More Than Half of Top Law Firm Websites Still Not Mobile Optimized

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For the third year in a row we have reviewed the websites of the 350 largest law firms (using the NLJ 350). Even though 2015 continues a positive trend, 53% of the top law firms still do not have a mobile-friendly website.

For law firms, mobile devices generate one-third of the website traffic reported by FindLaw customers. But this growing issue is foreshadowed by mainstream browsing which skews 50% higher than that. According to a February 2015 IBM Digital Analytics Benchmark survey, mobile traffic accounted for 46.5% of all online traffic. Even if you don’t have a lot of traffic from mobile devices today…you will.

The fact that less than half of top law firms have a website optimized for mobile devices is great news for firms that do. Law firms and other professional services organizations that deliver the right experience to the right device are sending the message that they are technically savvy and are connecting with a new generation of clients. They’re not only making it easier to win new business, but they may also be making it easier to recruit.

Surprise Missing Feature – vCard Download

Making it easy for your site visitors to save the contact information for your professionals is a key function for any law firm website. That is typically done via a downloadable vCard, the standard file format for electronic business cards.

Almost all (98%) of the NLJ 350 websites offer a vCard download from the bio pages on their desktop website, but only 21% offer the vCard download on their mobile sites. We were surprised by this finding as arguably it’s just as important, if not more so, to put the vCard on your mobile site so that site visitors can contact your professionals immediately.

Get the Full List

To see the full list of NLJ 350 firms which have mobile sites, including those with and without mobile vCard downloads, email us at

Let Us Help You Get Your Site Mobile Optimized

If your firm does not have a mobile site and you are looking for an affordable solution, we are piloting a robust, quick-to-implement program. Contact us at if you’d like to learn more about joining our pilot group.

Posted in Business Cards, Legal, Mobile, Mobile Business Card, Personal Branding | Leave a comment

Measuring the Accuracy of Business Card Scanner Apps

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New Vizibility Study Finds Defect Rates as High as 36% Among the Top Three Card Scanning Apps

Read the full announcement here, and see the infographic below.

LinkedIn recently announced that on July 11th it will discontinue the CardMunch business card scanning app it acquired in 2011, and that all users will be migrated to Evernote’s premium business card scanning service.

Business card scanning machines and apps have been on the market for about two decades, with hundreds of business card scanning apps available on iTunes and Google Play today. People use these solutions because they want to save time by automatically scanning the content of business cards into their digital address books. Unfortunately, many of these apps are inefficient because they cause significant errors that must be detected and corrected by their users.

To quantify the defect rate of business card scanning apps, we randomly collected and scanned 100 business cards from a variety of professions and scanned them using three popular business card scanner apps: Evernote, FullContact and the Neat desktop scanner. All cards were scanned in a controlled environment under optimum lighting conditions. Each scan was then evaluated for accuracy based on the percent of characters translated accurately.

Business Card App Scanners

Posted in Business Cards, Infographic, Mobile Business Card, Vizibility News | Leave a comment

Measuring the Relationship Between Marketing and Firm Success

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Professional Services Firms with 4 Specific Features on Website Bio Pages have 39.9% Higher Average Revenue Per Partner

Last month we surveyed marketing professionals within law and accounting firms to understand how professional services marketers measure the success of their marketing activities. We created a new infographic to illustrate the findings, and hosted a webinar to dig deeper into the results. Read the full announcement here.

Get the Slides

Download (PDF)

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Get the Infographic

Measuring the Relationship Between Marketing and Firm Success

Marketers within professional services firms reported that:

1. The top metric of success is firm revenue/profit margin, followed by client satisfaction then new business development.
2. The top three most important marketing investments for professional services firms are the website, branding and public relations, with the website being the only one ranked as “critical.”
3. Print advertising and blog(s) were ranked as “not at all important.”
4. Firms who are not successful in meeting their revenue goals measure success the same way as successful firms, but they have different priorities for where they invest in marketing.

Specifically, law firms with the following four website bio page features have an average of 39.9% higher revenue per partner than firms that don’t ($669,499 vs. $478,529):

1. Multimedia Links or RSS Feeds: include links to RSS feeds or other multimedia resources for the site visitor to learn more about the professional.
2. Languages: let potential clients know in which language(s) each of your professionals are fluent.
3. Share: provide links to share the professional bio in email or social media.
4. Mobile Websites: provide a mobile-optimized version of your website, including online bios, for your site visitors who are using mobile devices.

Download the Infographic
High Resolution JPEG
High Resolution PDF

This infographic may be republished using the following attribution: “Infographic courtesy of Vizibility LLC”
Survey Methodology
In February and March of 2014, Vizibility and ALL-STATE LEGAL sent formal invitations by email to the membership of the Legal Marketing Association (LMA), membership of the Association of Accounting Marketing (AAM), emails to current customers who have marketing responsibilities within their firms, as well as sourcing responses from SurveyMonkey’s targeted database. All sources outside of LMA and AAM included only one individual per firm. The survey filtered out responses from vendors that service the legal and accounting industries, as well as attorneys and accountants who do not have marketing responsibilities within their firms. We received 392 total responses, of which 234 (59.7%) were from legal marketers, and 158 (40.3%) were from accounting marketers. The 21 bio page features were inventoried from the public websites of the NLJ 350 during the same period. Law firm revenue and partner figures were assembled from publicly available sources and include a mix of 2012 and 2013 data. The bio page features of all 350 firms were included in the stack ranking of most implemented features but only firms with reported revenue were included in the correlation of features-to-revenue per partner.
Posted in Accounting, Infographic, Legal, Mobile Business Card, Personal Branding, Vizibility News, Webinar | Leave a comment

How to Use, Share and Optimize Your vizCard

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This video provides individuals with vizCards and vizCard Pros with an overview of vizCards as well as shares the best ways to use and optimize vizCards for enhanced business development.

Posted in Business Cards, Legal, Mobile, Mobile Business Card, Personal Branding, QR | Leave a comment

What’s a vizCard & how can it help your firm?

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vizCards are electronic business cards designed to provide your firm with a savvy technological impression.

Posted in Business Cards, Legal, Mobile, Mobile Business Card, Personal Branding, QR | Leave a comment

ALL-STATE Acquires Vizibility…the Perfect Marriage of Print & Pixels

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Vizibility is excited to announce that we have been acquired by ALL-STATE, the nation’s premier engraver and printer for professional services firms.

View full press release

As the nation’s premier engraver and printer for professional services firms, we see business cards as the first form of mobile marketing. By marrying print and pixels, ALL–STATE is redefining the traditional business card to keep up with today’s technology and support client development.

Whether you’re an individual or with a firm, it’s easy to include your QR code on your printed business cards. Call 800.222.0510 to learn how ALL-STATE can streamline your printed and mobile business card ordering process into one seamless workflow. If you do decide to try ALL-STATE for your printed business cards, you’ll receive an unlimited number of vizCards™ for free.

Customers Get Free vizCards
An Annual Value of $999 — FREE!

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Six New Ways To Use Your Mobile Business Card

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Your Vizibility Mobile Business Card keeps getting better. We’re excited to share several new ways Vizibility helps you engage with clients and prospects so you can close more business and save precious time.

Schedule a Meeting
Take the hassle out of setting up meetings. Make it easy for anyone who views your Mobile Business Card to conveniently schedule a meeting based on your real-time availability.

Learn more | See a demo

Connect Multiple Accounts
Managing all your users is a snap. Organizations of all sizes can connect and easily manage multiple Vizibility accounts to gain access to powerful administrative tools and analytics. This is a Metrics Pack feature.

Learn more

A vCard in Every Email
Add your Mobile Business Card link to your email signature and share your vCard in every email. Get real-time alerts when your email signature is clicked, and unlike most vCard options, this one works on the iPhone.

Learn more

Add a Home Screen Shortcut
No printed business cards, no problem. Instantly access and share your Mobile Business Card any time by adding a simple shortcut to your phone’s home screen. Works on iPhone, Android, Windows Phone and BlackBerry.

Learn more

Text Your Mobile Business Card
In a hurry? Want to impress? Send a quick text message with a link to your Mobile Business Card to anyone in just a few simple steps.

Learn more

Build a Mobile Directory
Make it easy for customers to engage with your team through a searchable directory of all your connected Mobile Business Cards. You can even link to it from your website for an instant, easy-to-manage online company directory. This is a Metrics Pack feature.

Learn more | See a demo


Log into Vizibility to review your Mobile Business Card.

 Have a question? Visit our Help Desk to submit questions or chat with us online.

Posted in Business Cards, Mobile, Mobile Business Card | Leave a comment

RE/MAX Regional Services Launches Printed Business Cards with Mobile Capabilities for 4,000 Brokers and Agents

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Disruptive Approach Shows How Industries with Generational Divides Between Workforces and Younger Consumers Can Thrive. And It’s Just Super Cool.

Read today’s full announcement.

remax-logoIn the real estate industry for example, the average age of an agent is 57 while the average new homebuyer is 30 years old. That’s a three-decade age gap. There are more than 80 million millennials in the United States and they’re buying their first homes right now. This generation has the highest lifetime value of any generation buying homes today. These technology natives are digital, mobile and social. If experienced brokers and agents want to connect with them and be invited into their sphere of influence, they need to adapt. Many industries have similar profiles.

So how do industries with such workforces enable their people to successfully connect and communicate with younger consumers to grow their businesses? While rolling out new technologies is often the answer, it can also be challenging to change entrenched attitudes and behaviors.

There is a disruptive approach now being taken to bridge this gap by connecting traditional marketing materials with new technologies in such a way that workforces can instantly use them without becoming technology experts. RE/MAX Regional Services, with 300 offices and over 4,000 agents across five regions including Georgia, Tennessee, Kentucky, Southern Ohio and Southeastern Michigan, is addressing this challenge head on by leveraging conventional tools like printed business cards to introduce new mobile technologies preferred by younger consumers.

RE/MAX Regional Services CEO Dane Ellison notes that “printed business cards used to be a passive, one-way business tool everyone took for granted. Now they’re being transformed into a robust, digital inbound marketing platform that can drive leads, increase revenue, deliver meaningful metrics and eliminate repetitive information requests.”

To make it easy for their brokers and agents to order business cards, RE/MAX Regional Services has integrated links to the print portal and Vizibility into their agent intranet and browser tool bar.

Today, Vizibility and RE/MAX Regional Services announced a new portal where brokers and agents can easily order new printed business cards which are automatically connected via a QR code to a personalized mobile microsite for that professional. With Vizibility’s hosted Mobile Business Card, agents can easily share listings, virtual tours, video bios, client testimonials and vCards as well as provide one-click links to commonly sought referrals such as mortgage brokers, real estate lawyers, contractors, movers, etc. The Mobile Business Card can even be used to streamline appointment scheduling with prospects and clients. Brokers can see a metrics roll up across all their agents for valuable insights.

By integrating Vizibility into the business card purchasing process, RE/MAX Regional Services has made it effortless for agents of any technical ability to take advantage of this new inbound marketing tool ensuring wide scale adoption. This represents a fundamental shift in the way printed materials like business cards and stationary could be purchased in industries with agency models (where agents are responsible for procuring their own materials).

This disruptive shift, driven by the economic need to connect with buyers in new ways, presents an opportunity to value chain participants such as printers to drive centralized purchasing, reduce customer acquisition costs and increase lifetime value through sticky, hosted services.

Posted in Business Cards, Mobile, Mobile Business Card, Printing, QR, Real Estate | Tagged , , , , | Leave a comment