Disruptive Approach Shows How Industries with Generational Divides Between Workforces and Younger Consumers Can Thrive. And It’s Just Super Cool.
Read today’s full announcement.
In the real estate industry for example, the average age of an agent is 57 while the average new homebuyer is 30 years old. That’s a three-decade age gap. There are more than 80 million millennials in the United States and they’re buying their first homes right now. This generation has the highest lifetime value of any generation buying homes today. These technology natives are digital, mobile and social. If experienced brokers and agents want to connect with them and be invited into their sphere of influence, they need to adapt. Many industries have similar profiles.
So how do industries with such workforces enable their people to successfully connect and communicate with younger consumers to grow their businesses? While rolling out new technologies is often the answer, it can also be challenging to change entrenched attitudes and behaviors.
There is a disruptive approach now being taken to bridge this gap by connecting traditional marketing materials with new technologies in such a way that workforces can instantly use them without becoming technology experts. RE/MAX Regional Services, with 300 offices and over 4,000 agents across five regions including Georgia, Tennessee, Kentucky, Southern Ohio and Southeastern Michigan, is addressing this challenge head on by leveraging conventional tools like printed business cards to introduce new mobile technologies preferred by younger consumers.
RE/MAX Regional Services CEO Dane Ellison notes that “printed business cards used to be a passive, one-way business tool everyone took for granted. Now they’re being transformed into a robust, digital inbound marketing platform that can drive leads, increase revenue, deliver meaningful metrics and eliminate repetitive information requests.”
To make it easy for their brokers and agents to order business cards, RE/MAX Regional Services has integrated links to the print portal and Vizibility into their agent intranet and browser tool bar.
Today, Vizibility and RE/MAX Regional Services announced a new portal where brokers and agents can easily order new printed business cards which are automatically connected via a QR code to a personalized mobile microsite for that professional. With Vizibility’s hosted Mobile Business Card, agents can easily share listings, virtual tours, video bios, client testimonials and vCards as well as provide one-click links to commonly sought referrals such as mortgage brokers, real estate lawyers, contractors, movers, etc. The Mobile Business Card can even be used to streamline appointment scheduling with prospects and clients. Brokers can see a metrics roll up across all their agents for valuable insights.
By integrating Vizibility into the business card purchasing process, RE/MAX Regional Services has made it effortless for agents of any technical ability to take advantage of this new inbound marketing tool ensuring wide scale adoption. This represents a fundamental shift in the way printed materials like business cards and stationary could be purchased in industries with agency models (where agents are responsible for procuring their own materials).
This disruptive shift, driven by the economic need to connect with buyers in new ways, presents an opportunity to value chain participants such as printers to drive centralized purchasing, reduce customer acquisition costs and increase lifetime value through sticky, hosted services.